Archive for the ‘Eco-Marks’ category

DOE and EPA Try to Restore Energy Star’s Shine

April 28th, 2010

es_logo.gif 

I’ve written before about the U.S. Environmental Protection Agency’s (EPA) Energy Star program, which promotes investment in energy efficient products by providing information that consumers and investors can use to research and compare green product or project choices.

The EPA works with the U.S. Department of Energy (DOE) and manufacturers to award the ENERGY STAR certification to products that meet particular energy savings standards.  The EPA owns U.S. Certification Mark Registration No. 2,817,628 (energy-star-reg.JPG) for its ENERGY STAR design (pictured above).

Certification marks differ from ordinary trademarks in that they certify that goods or services meet certain quality or manufacturing standards instead of indicating the commercial source of a product.  Certification marks are owned by the organizations that set the standards and used by companies that meet the standards and earn the certifications.

The certifying organizations are responsible for formulating, administering and policing their certification standards.  Failing to do so can undermine the credibility and damage the reputation of the organization and its certification.

The EPA and DOE recently announced that they would expand testing and enforcement to strengthen the Energy Star program.  This comes as the program’s star has dimmed after publication of a study performed by Congressional auditors at the Government Accountability Office to test the program’s certification process (see NY Times article here).

The GAO auditors created fictitious companies and sought Energy Star status for some conventional and unconventional devices, submitting phony data purporting to show the products were energy efficient.  Among the study’s highlights (or lowlights, as it were):

most of the products, including a “gasoline-powered alarm clock” and an ”air purifier” consisting of a feather duster pasted on top of a space heater, were approved without challenge

some approvals were issued by an automated system without human review

once a company got approval for one product and became an Energy Star partner, the company could download the logo and paste it on products that had not been approved

As part of the overhaul, DOE recently began testing the six most commonly used appliances – freezers, refrigerator-freezers, clothes washers, dishwashers, water heaters and room air conditioners – and, with the EPA, is developing a system to test all products that earn the Energy Star label. 

In addition, DOE and EPA will require manufactureres to participate in an ongoing verification testing program to ensure continued compliance and are stepping up enforcement by taking action against manufacturers whose products do not comply with the requisite standards.

Like all certification marks and programs, the Energy Star brand is only as good as its administration and policing so let’s hope it regains its shine.

LG Gets Chilly Response to Legal Plea to Keep Energy Star Rating on Fridges

February 11th, 2010

es_logo.gif 

In a previous post, I wrote about the settlement agreement between the U.S. Department of Energy (DOE) and LG Electronics (LG) about certain LG refrigerator models that had received the ENERGY STAR certification despite not actually meeting the required efficiency standards.

As part of the agreement, LG engaged in certain remedial measures for consumers of the models at issue.  In addition, the agreement detailed how the refrigerator models were to be tested going forward. 

DOE adjusted the testing procedures for LG to take into account the peculiarities of the particular models at issue – so-called “French Door” models – that use more energy because they incorporate an ice maker within the fresh food compartment of the refrigerator. 

The fridges use a fill tube heater and an ice ejection heater to maintain the fresh food compartment above freezing temperatures while maintaining the ice making assembly below freezing temperatures.  LG was permitted to test the fridges with the ice maker disabled and the two heaters off. 

The agreement provided these exceptions were “for the purposes of testing under this Agreement subject to further notice by DOE.”

DOE subsequently determined that this test procedure exception resulted in underreporting of the energy consumption of the French Door refrigerator models.  So DOE revoked the exception provided in the agreement and demanded that LG remove the ENERGY STAR label from the models at issue.

Late last year LG sued DOE in federal court in Washington, DC requesting that the court issue an injunction to allow it to retain the ENERGY STAR label on its French Door refrigerators.  In a motion for preliminary injunction, LG argued that DOE’s actions violated the Administrative Procedure Act (APA), the Energy Policy and Conservation Act and LG’s due process rights.

Last month, the court denied LG’s motion.  In a Memorandum Opinion (lg_opinion.pdf), the court held that DOE did not violate the APA because the agreement did not represent a definitive interpretation of testing procedures but only a revocable exception to its procedures. 

The court further held that DOE’s justifications for revoking the agreement’s testing exception were not arbitrary and capricious.

As to LG’s due process claim, the court found that LG’s due process property interest was satisfied by its “post-deprivation suit for breach of contract.”  The court also held that being required to remove the ENERGY STAR certification from only certain refrigerators does not rise to the level of implicating a due process liberty interest.

Despite the setback, LG is maintaining its commitment to energy efficient refrigerators:  before the court decided its motion LG was already making French Door fridges that comply with the DOE’s certification requirements and will bear the ENERGY STAR label.

Eco-mark Suit Highlights Struggle to be Noticed in Clean Tech Space

December 29th, 2009

adura_logo.JPG

Adura Technologies, Inc. (Adura) is a San Francisco company that provides energy efficient wireless mesh networking technology for building automation and lighting solutions for retrofitting commercial buildings.   

Adura owns U.S. Trademark Registration No. 3,655,507  (’507 Registration) (507_reg.pdf) for the ADURA mark for computer software and hardware for use in controlling, automating, scheduling and monitoring lighting systems for commercial buildings in Class 9 and providing online software for wireless commercial building automation in Class 42.

Last month Adura sued Adura Systems, Inc. (Adura Systems) for trademark infringement accusing the Silicon Valley electric vehicle power train developer of infringing the ’507 Registration by using the ADURA mark as a brand name and trade name.

According to the complaint (adura_complaint.pdf), there is evidence of actual consumer confusion as Adura received multiple queries from third parties about affiliation between Adura and Adura Systems.

Another salient allegation in this case highlights the increasing difficulty clean tech companies face in standing out from the growing crowd of companies, both large and small, that have entered the clean tech space.  

The complaint alleges that Adura was omitted from the Cleantech Group’s Global Cleantech 100 list while Adura Systems was included on the list, at least in part, due to confusion arising from the defendant’s alleged trademark infringement:

Plaintiff Adura Technologies . . . alleges that those individuals tasked with identifying companies to be included on the Global Cleantech 100 were confused as to an affiliation by and between Plaintiff Adura Technologies and Defendant Adura Systems due to Defendant Adura Systems having adopted the ADURA mark . . . . Plaintiff Adura Technologies . . . alleges that those individuals tasked with identifying companies to be included on the Global Cleantech 100 were confused that Plaintiff Adura Technologies and Defendant Adura Systems were the same company due to the fact that Defendant Adura Systems has adopted the ADURA mark…

Global Battle Brews Over Green Building Eco-marks

October 25th, 2009

green-globes-logo-150×54.gif 

The Green Building Initiative (GBI) is a Portland, Oregon non-profit that promotes green building practices.  GBI offers an assessment protocol and rating system for environmentally friendly building design under the GREEN GLOBES mark.

GBI is the exclusive licensee of the GREEN GLOBES mark and owns two U.S. Service Mark Registrations for the mark - U.S. Registration No. 3,549,714 for the GREEN GLOBES design (714_reg.pdf) (shown above) and U.S. Registration No. 3,549,715 for the word mark (715_reg.pdf).  Both registrations are for the following services in Class 42:

Providing temporary use of online non-downloadable software for evaluating, rating, comparing, certifying, and/or improving the efficiency, sustainability, and environmental performance of both new and existing buildings 

Earlier this month, GBI sued Green Globe International (GGI) in federal court in Oregon, alleging that GGI is infringing its GREEN GLOBES marks by using the mark GREEN GLOBE in connection with a certification system for environmentally friendly building design and construction.

According to the complaint (gbi-complaint.pdf), GBI has been using its GREEN GLOBES mark since at least as early as February 1, 2005.  However, GGI’s web site states that the company’s Green Globe brand (logo shown below) and program were launched in 1992.  A quick search of the U.S. Patent and Trademark Office database yields no registrations for GGI.

green_globe_logo-small.gif

GBI’s complaint requests damages and injunctive relief.

Thanks to Augie Rakow for his post on the Cleantech Litigation Report, where I initially read about this case.

PineMark’s Certification Marks Certify Green Lifestyles

October 8th, 2009

pinemark_logo.JPG 

Last month PineMark, Inc. (PineMark), a San Diego-based company, launched a program that provides certification for green lifestyles.  [Full Disclosure:  I own a very small percentage of PineMark]  

According to its web site, PineMark offers the first and only individual environmental certification available to consumers.

An individual who wishes to be “PineMarked” enters various information about his or her lifestyle relating to electricity consumption, motor vehicle and transportation habits, water consumption, the types of appliances used and recycling habits.  

The individual then gets a score that rates his or her comprehensive impact on the environment.  Those who earn a high enough score receive the PineMark Certification, and hopefully all users become more cognizant of how to reduce the environmental impact of their lifestyles. 

According to PineMark’s CEO Lauren de los Santos, “PineMark wants to help individuals find out if they are green . . . by establishing national standards with this certification.  It’s a similar concept to LEED but for people.   We want to help people live sustainably and the first step is to raise awareness.”

PineMark owns several eco-mark applications relating to both its trademarks and certification marks. 

U.S. Application Serial No. 77/771,314 is for the word PINEMARK for services relating to analysis and evaluation of individual lifestyles in Class 42 (314_application.pdf).  U.S. Application Serial No. 77/815,507 is for the same services for the PineMark tree logo (pictured above) (507_application.pdf).

The central eco-marks for PineMark, of course, are the certification marks.  PineMark owns both the certification word mark PINEMARK CERTIFICATION and a certification mark for its PineMark seal:

pinemark_logo2.JPG

U.S. Application Serial No. 77/771,553 (553_application.pdf) is for the word certification mark and U.S. Application Serial No. 77/813,597 (597_application.pdf) is for the seal.  Both list the certification services as:

Analysis and evaluation of the environmental impact of individual lifestyles

Like LEED certification for green buildings and the Energy Star program for appliances, PineMark is attempting to build goodwill around a certification mark while helping consumers help the environment.

Wind Energy Eco-Mark Litigation Heats Up

September 20th, 2009

nordicwindpower_template_06.jpg 

In a previous post, I wrote about Nordic Windpower’s (Nordic) patent pending flexible “teeter hub” technology for its two-bladed wind turbines. 

Nordic also has begun to enforce its increasingly valuable trademark, reflecting a recent uptick in litigation involving eco-marks (trademarks that communicate environmentally friendly products or services).

Nordic owns U.S. Trademark Registration No. 3,536,392 for the NORDIC WINDPOWER mark for “wind turbines; wind-powered electricity generators” in Class 7 (’392 Registration) (392_reg.pdf). 

Last month Nordic sued Nordic Turbines, Inc. (NTI), a wind turbine manufacturing venture, alleging that NTI’s use of the term “Nordic” to market and sell wind turbines and raise investment capital for the manufacture of wind turbines infringes the ’392 Registration.

According to the complaint (nordic_complaint.pdf), filed in federal court in San Francisco, NTI changed its name in June 2009 from Vista Dorada Corp. to Nordic Turbines to benefit from Nordic’s goodwill and market presence.

In addition to trademark infringement, the complaint alleges that NTI misappropriated text and images from a Nordic confidential management presentation that includes details about Nordic’s patent pending technology.

Nordic also asserts trade dress protection for a blue and orange color scheme the company uses in its advertisements and promotional material (trade dress refers to the visual look and feel of a product or its packaging).  The complaint alleges that NTI is using an identical blue and orange color scheme.

Nordic has requested a preliminary and permanent injunction with respect to the alleged trademark and trade dress infringement and requests that the court make NTI do corrective advertising to dispel any consumer confusion.

jacobs_design.JPG

In another wind energy eco-mark suit, Jacobs Wind Electric Co. (Jacobs), a Minneapolis-based consumer wind system designer, recently moved for partial summary judgment of trademark cancellation and fraud claims brought by Minnesota wind system maker Wind Turbine Industries Corp. (WTIC) in a dispute over rights to certain JACOBS trademarks.

Jacobs owns U.S. Trademark Registration 1,532,714 for the mark JACOBS WIND ENERGY SYSTEMS & Design (shown above) for wind energy conversion apparatus in Class 7 (’714 Registration) (714_reg.pdf).  Jacobs also owns U.S. Trademark Application No. 76/677,473 for the JACOBS mark for the same goods (’473 Application) (473_app.pdf).

In January, WTIC sued Jacobs in U.S. District Court in Minnesota, requesting cancellation of the ’714 Registration and the ’473 Application on the basis that Jacobs fraudulently obtained the ’714 Registration for the design mark and is fraudulently seeking registration of the JACOBS mark. 

WTIC asserts that the JACOBS mark was owned by an earlier Jacobs corporate entity, which subsequently changed its name to Earth Energy Systems, Inc. (EESI).   

According to the complaint (wind_turbine_industries_complaint.pdf), EESI assigned to the current Jacobs only limited use of the mark, and Jacobs agreed not to use the JACOBS mark in connection with the manufacture or sale of wind energy equipment.  The complaint further alleges that EESI assigned the the JACOBS mark in its entirety to WTIC.

WTIC accused Jacobs of fraud in prosecuting the application that matured into the ’714 Registration and the ’473 Application by swearing to the U.S. Patent and Trademark Office (PTO) that it exclusively owned the mark.

Jacobs’ summary judgment motion (jacobs_wind_motion.pdf) disputes WTIC’s ownership story.  According to the motion papers, Jacobs was granted a perpetual license to use the JACOBS mark by EESI, and WTIC was subsequently granted a limited license to the mark subject to pre-existing licenses.

Jacobs also contends that the fraud claim should be dismissed as to the ’714 Registration due to laches because WTIC’s delay in bringing the claim was unreasonable (the ’714 Registration issued in 1989) and, with respect to the ’473 Application, that the court lacks the statutory authority to cancel a pending trademark application.

Class Action Accuses Intel of Deceptive Battery Life Measurement Scheme

July 24th, 2009

Though perhaps not squarely in the greenwashing category, a recent lawsuit accusing Intel of using deceptive practices to inflate figures for laptop battery life echoes some common themes of greenwashing claims.

Last month Intel was sued in federal court in San Jose in a proposed class action accusing the chip maker of designing a program called MobileMark 2007, which allegedly inflates battery life measurements, and misrepresenting the program as being objective and independently run.

According to the complaint (mendez_complaint.pdf), the MobileMark 2007 program tests a laptop computer’s battery life under contrived conditions that differ from how consumers actually use their computers, yielding artificially high battery life measurements. 

Specifically, the complaint alleges that MobileMark 2007 measures battery life with the processor running at about 7.5% capacity, the screen dimmed to about 30% capacity and the the wireless network card turned off. 

Esmeralda Mendez, the named plaintiff, alleges that MobileMark 2007 measured her laptop’s battery life at approximately 2 hours and 45 minutes, but her actual life under “reasonable, real-world conditions” is less than an hour.

Ms. Mendez also accuses Intel of using an entity called Business Application Performance Corporation (BAPCo.) as a “front” for Intel-developed benchmark programs.  The complaint alleges that Intel concealed the fact that it developed MobileMark 2007 and presented it as an objective independent program by “donating” it to BAPCo. for public release.

BAPCo. is the owner of record of U.S. Trademark Registration No. 2,733,482 for the MOBILEMARK trademark for “[c]omputer programs that measure the speed, performance and/or battery life of portable computers” in Class 9 (482_registration.pdf).

Mendez’s claim that Intel’s presentation of the MobileMark 2007 program falsely implies neutral third party evaluation of battery life echoes allegations in a greenwashing class action involving the household cleaner Windex.  In that case, the plaintiffs allege that SC Johnson’s GREENLIST mark and internal rating system deceives consumers by suggesting independent verification of its products’ environmental impact.

Another common thread running through greenwashing cases is the accusation that the performance levels or environmental benefits advertised cannot be achieved under normal operating conditions. 

Similar to Mendez’s accusation that her battery life falls short of the MobileMark 2007 measurements during normal use, a recent false advertising suit targeting the Honda Civic Hybrid alleges that the car does not achieve the advertised fuel efficiency when driven in an ordinary manner. 

Rather, the named plaintiff was told that he can’t drive in a “normal manner” and get high fuel efficiency despite Honda’s claims that drivers don’t have to do “anything special” to get ”terrific gas mileage.”

These are themes we’re likely to see more of as greenwashing cases continue to increase in frequency.

Metabolix Bioplastics Are Cleanly Made and Biodegrade

June 4th, 2009

metabolix.gif

Metabolix is a Massachusetts biotech company that makes alternatives to petrochemical-based plastics. 

Metabolix’s bioplastic technology includes polymers known as polyhydroxyalkanoates (PHA) and enzymes that make these polymers.

According to this Seeking Alpha article, PHA are “linear polyesters produced in nature by bacterial fermentation of sugar and lipids.”  In other words, PHA are made by microoorganisms through photosynthesis.

CleanTechnica reports that Metabolix is working with the Strategic Environmental Research and Development Program to develop its bioplastic for military use in food packaging.

The company also formed a joint venture with Archer Daniels Midland called Telles to market its bioplastic, which it sells under the brand name Mirel.

Some of Metabolix’s key patents and applications include U.S. Patent Nos. 6,620,869 (’869 patent), 7,202,064 (’064 patent), 7,208,535 (’535 patent) and U.S. Patent Application Pub. No. 2008/0275208 (’208 application), which are directed to PHA biopolymer compositions.

These inventions include improved thin film formation through PHA pellet compositions (’869 patent and ’535 patent) and methods of making PHA compositions that can be readily extended to incorporate additional monomers by mutagenesis or genetic engineering of PHA-producing microorganisms (’064 patent and ’208 application).

Metabolix recently announced that its Mirel bioplastic resins have received the OK Compost Home certification (provided by Belgian inspection and certification firm Vincotte), which means that the materials will biodegrade in home composting systems of varying temperatures. 

ok_compost-home.JPG

Its materials previously received the OK Compost certification for industrial composting.  (read about the Vincotte OK Compost certifications: vincotte_cb_05.pdf

Unfortunately, Mirel bioplastics are not yet cost competitive with plastics made from petroleum (Mirel sells at $1.50 per pound versus 70 cents per pound for traditional plastics), but the company believes that many customers will pay a premium for its cleanly made, compostable materials, especially in the disposable plastics market.

Class Action Accuses Classic Cleaner of Greenwashing

April 1st, 2009

windex.gif

I’m starting to see a slight uptick in lawsuits alleging greenwashing, i.e., making false or deceptive environmental claims (see previous greenwash suit post here).  The latest target is that classic household cleaner, Windex

Last month Wayne Koh filed a class action suit in federal court in San Jose, California against SC Johnson & Son, Inc. (“SC Johnson”), accusing the maker of Windex of misleading consumers about the “environmental safety and soundness” of the cleaning product (koh_complaint.pdf).

At issue is SC Johnson’s use of its GREENLIST trademark (below), and in particular, its placement of the mark on the Windex product labels. 

greenlist.JPG

According to the complaint, the reverse side of the product label states:

Greenlist is a rating system that promotes the use of environmentally responsible ingredients.

The complaint alleges that the GREENLIST mark and accompanying statement falsely imply that the Greenlist designation is administered by a neutral third party when, in fact, it is owned by SC Johnson. 

Moreover, SC Johnson is representing that Windex is made with natural and environmentally safe ingredients, the complaint states. but the company has not changed the ingredients of the cleaning product.  According to the complaint, these ingredients include ethylene glycol n-hexyl ether, which is “not naturally derived and poses serious danger, including death, if ingested by wildlife and small children.”

The complaint further alleges that products bearing the GREENLIST mark contain some of the same “non-natural toxic chemicals harmful to the environment and animals” as SC Johnson products without the label.

The complaint states several California state law claims relating to unfair competition, false advertising, unlawful business practices and consumer protection violations.

SC Johnson owns two U.S. trademark registrations and two pending applications, one each for the word mark GREENLIST and the GREENLIST design mark for various cleaning products.  They are Registration Nos. 3,518,048 and 3,522,370 and Application Serial Nos. 77/039,858 and 77/142,889.  None of the registrations or applications is for a certification mark. 

Whether SC Johnson is truly greening its cleaning products I can’t say, but I don’t see any outright falsehoods here.  The brief explanation of Greenlist on the product label seems to be literally true.

Also SC Johnson’s Greenlist webpages (see here and here) state that SC Johnson developed the ratings system and that the company itself is screening its ingredients because “we plan to measure ourselves against a much higher internal standard.”

Green Patent Acquisitions: VAWT Maker and “Windvertiser” WePOWER Purchases PacWind

March 29th, 2009

wepower.png

WePOWER is a Laguna Niguel, California renewable energy company that provides wind, solar and magnetic energy solutions.  The company’s specialty is vertical axis wind turbines (VAWT) for use in cities and suburban areas.

WePOWER had been partnering with another California VAWT startup called PacWind and announced last month that it has purchased PacWind’s proprietary technologies.  PacWind’s patent portfolio included U.S. Patent No. 7,109,599 (’599 patent) and U.S. Patent Application Pub. No. 2008/0273978 (’978 application), both relating to omni-directional VAWTs.

The ’599 patent is directed to a wind rotor having a central vertical axis of rotation (13).  The rotor assembly includes an upper ring (25) and a lower ring (26), with a plurality of vanes (35) connected to the upper and lower rings and extending axially between the rings.  An electric generator (40) is supported by the rotor foundation.

pacwind_fig1.JPG 

The ’978 application is directed to a vertically-oriented wind turbine (20) with a central axis of rotation (21).  The turbine assembly has a generator (24) mounted to a base (23).  A bearing (25) supports the rotor (26) and mounts two sets of three arms each (28, 29, 30), with one set above the other.  Vanes (31, 32, 33) are rigidly attached to the ends of respective arms (28, 29, 30).

pacwind_fig2.JPG

pacwind_fig3.JPG

The PacWind acquisition boosts WePOWER’s position in the medium wind market, including its trendy and cleverly named sub-specialty of wind-powered billboard advertising, which the company calls ”windvertising” (see the “windvertising” piece here, the New York Times article here and the Triple Pundit story here).

WePOWER promotes its Windvertiser program on its web site (see here), and owns U.S. Trademark Application No. 77/707,870 for the WINDVERTISER mark for:

Advertising and advertisment services, namely, promoting and marketing the goods and services of third partis, including select clients, on wind turbines and other renewable energy products